Vol. 1 No. 2 (2023): International Journal of Multidisciplinary Research

Articles

• THE IMPACT OF INFLUENCER MARKETING ON CONSUMER TRUST

  Dr. Shahid Nadeem, Ms. Zainab Iqbal

  104-112

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• CONSUMER BEHAVIOR IN ONLINE AND OFFLINE MARKETS: A COMPARATIVE ANALYSIS

  Dr. Ali Raza, Ms. Hina Malik

  88-96

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• CUSTOMER RELATIONSHIP MANAGEMENT IN THE AGE OF AI

  Dr. Faizan Ahmad, Ms. Sara Khan

  113-124

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• DIGITAL MARKETING STRATEGIES FOR B2B FIRMS

  Dr. Usman Javed, Ms. Fariha Noor

  97-103

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• SCENARIO PLANNING IN STRATEGIC MANAGEMENT

  Dr. Bilal Ahmad, Ms. Mehwish Akram

  74-87

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