Interdisciplinary Approaches to Understanding Consumer Behavior in the Digital Age

Abstract

In the digital age, understanding consumer behavior requires an interdisciplinary approach, drawing from fields such as marketing, psychology, sociology, and data science. The rapid advancement of technology has transformed consumer decision-making processes, making it critical for scholars and practitioners to develop a comprehensive understanding of how consumers interact with digital platforms. This article explores the integration of interdisciplinary approaches to consumer behavior analysis, focusing on the role of digital media, social influences, and psychological factors. Through this exploration, the paper highlights the importance of combining theories and methodologies from diverse disciplines to gain a holistic view of the evolving consumer landscape.